Harshvardhan Shahi
Founder & CEO
The wedding industry is evolving with technological advancements and increasing demand for creative work. In today’s business scenario, there are many wedding companies, and the competition is so high that it becomes a challenge for the company to sustain its brand image. Furthermore, many companies lack creativity or storytelling to make the wedding a memorable occasion.
To address the ongoing industry challenges, Limelight Creations is dedicated to turning weddings into memorable occasions through creativity and the art of storytelling. The company’s approach is not about making money but forming bonds and holding memories. Notably, the company has flexible pricing to suit every one's needs, instead of adhering strictly to typical packages.
Additionally, photo sharing was a tedious task, and an entire industry it is facing the problem because the task involves sending photos individually to their families and relatives. In the current business landscape, due to AI face recognition and software, it has become an effortless task. Basically, the company uses technology effectively to make the workflow simpler, and AI is making things easier and paving the way for creative innovation.
Turning Weddings into Cinematic Stories Filled with Emotion
Limelight Creations follows a creative methodology, for instance, during the pre-wedding, the team shows the couple about the multiple options for the shoot, such as locations, themes, and building a wedding story. During the pre-wedding shoot, the team comes closer to knowing the couple deeply. If the couple has an interesting story or a funny story about their life incidents, then it will be integrated into the wedding film.
The company is dedicated when it comes to capturing the real emotions for that, throughout the wedding, the team interviews the couple to develop a personal relationship in the final film.
The interview process includes knowing about the parents and friends of the couple to create an emotional depth. By doing so, the wedding film will reflect the journey of the couple in an interesting manner.
“Everyone is selling burgers, but what makes Burger King and McDonald’s sell differently is how they package them differently. Likewise, we do our best to make our art of storytelling distinctive”, says Harshvardhan Shahi, Founder & CEO, Limelight Creations.
Limelight Creations started a new tradition, which includes renting out a movie theatre to premiere the latest wedding film. When the wedding is filmed and editing is done, the couple is invited to view their movie on the big screen. One of the interesting incidents was when the team showed a wedding trailer to the client, they had goosebumps just by watching the trailer.
The client informed the team that they made the best choice by selecting Limelight Creations, realizing how essential photography is on a special occasion. While not many people tend to invest lakhs and even crores in decorations, food, and venues, the most important investments are in photography and videography. Notably, it is the pictures and movies that capture those human feelings and memories forever.
The company started a new tradition, which includes renting out a movie theatre to premiere the latest wedding film
A Creative Journey from Small Events to a National Brand
The founder’s interest in photography started at an early age, and after finishing high school, he pursued Mass communication and Journalism at MGM College. What started as a one-person team covering the occasional small event, such as birthday parties or small gatherings, turned into a professional studio with the help of more than 20 dedicated team members. The company now covers wedding shoots from anywhere in India and has covered over 300 weddings to date.
The crew is made up of folks in their late twenties who have collaborated since the beginning of their professional work lives. They have grown as professionals alongside each other, not just building a company but building a creative family. Each role is equally important, from photographers to cinematographers, editors, photo editors, and album designers, each part of the team's efforts has led to what the crew is today.
Besides running a leading wedding company, the company founder, Harshvardhan Shai, also owns a digital marketing agency that plays a significant role in building brand visibility and driving strategic growth for the company.
The next five-year plan is to make Limelight Creations into one of the top 10 wedding companies in India. Notably, the brand is well-established in the state of Maharashtra, but the ultimate goal is to become a popular brand and create a presence on a global level.
Awards & Certificates
Karamveer Chakra Award 2019
Excellence in Youth Leadership Award - YIN Sakal Group
Excellence in Digital Marketing of Food Category - MY FM 94.3
Entrepreneur Excellence Award 2019 - MY FM 94.3
3 Times TEDx Speaker
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