JRG Laminates: Setting New Benchmarks for quality and Innovation in PVC Panels Manufacturing

Wide Variety of Products to Choose From

A key strength of JRG Laminates lies in its extensive and diverse product portfolio. With around 25 product categories and 100–200 design variants within each, the company demonstrates a strong design capability and the ability to cater to a wide spectrum of customer preferences. This breadth allows it to serve varied segments - from individual homeowners and interior designers to large-scale developers.

Its offerings include Ceilings, 2 Groove Panels, UV Marble Sheets, PVC Ceiling Panels, PVC Wall Panelling, Fluted Panels, Charcoal Louvers, Sapphire, Digital Marble Sheets, WPC Louvers, HD Sheets, Texture Paints, Construction Adhesives, and Aluminium Accessories. The ability to combine innovation with variety not only strengthens JRG Laminates’ competitive position, but also enhances its appeal among modern consumers who prioritize convenience and customization.

“While PVC panels remain our flagship offering, we are proud to be the first company in India to indigenously manufacture WPC louvers. Our UV marble sheets rank among the most premium in the market, and we lead the category in terms of both quality and design diversity. Our true strength lies in offering a comprehensive, end-to-end portfolio - enabling customers to source everything they need under one roof. This integrated approach continues to be a key differentiator and a strong driver of our market leadership”, adds Mohish.

Research-Driven, Quality-Oriented & Customer-Centric

At the core of JRG Laminates’ success is its strong emphasis on research, quality and customer satisfaction. The company has invested in a dedicated in-house R&D and design team that continuously works on developing new designs, improving product performance, and anticipating emerging market trends. To maintain high quality standards, JRG Laminates combines premium raw materials with advanced machinery sourced from global markets.

However, recognizing the challenges associated with importing machinery - such as high costs and long lead times - the company has adopted a smart, hybrid approach. Critical components are sourced internationally, while the rest of the machinery is developed in-house. This strategy enables faster access to cutting-edge technology while significantly optimizing costs.

As a value-driven organization, JRG Laminates operates on the pillars of customer focus, integrity, accountability, respect and innovation. The company understands that in the PVC panels industry, consistency in quality and trust are crucial. Therefore, it places strong emphasis on delivering reliable products along with seamless support across both pre and post-sales stages. In addition, sustainability is becoming an increasingly important consideration in the building materials sector.

JRG Laminates has aligned itself with this shift by ensuring that its manufacturing processes meet environmental standards and certifications. The company’s facilities are equipped with systems to control pollution and enable 100 percent recycling and reuse of production waste. This not only reduces environmental impact but also reinforces the company’s commitment to responsible manufacturing.

“As a ‘Class-A’ manufacturer, we focus on delivering PVC wall panels that combine quality, durability and sustainability. Our products are easy to install, waterproof, low-maintenance, and built to last, while allowing easy design upgrades over time. Beyond product features, we also emphasize on ease of use and adaptability, ensuring that our offerings cater to both professional installers and end consumers looking for convenient solutions. We continuously track new trends to ensure our customers get the best value”, says Mohish.

The Vision Ahead

With strong industry practices and a steadily growing market presence, JRG Laminates has established a firm foothold in India. The company has also begun exporting its products on a smaller scale, signalling its ambitions to expand beyond domestic markets.

Looking ahead, JRG Laminates aims to deepen its client relationships while expanding its export footprint and entering new geographies. The company is focused on leveraging its integrated manufacturing capabilities and strong product portfolio to tap into global demand for high-quality, cost-effective building materials.

Aligned with the Government of India’s ‘Make in India’ vision, JRG Laminates also plans to broaden its portfolio by introducing products that are currently import-dependent. By doing so, the company aims to contribute to the country’s self-reliance while offering competitive alternatives to imported goods. This strategy not only strengthens domestic manufacturing but also positions the company as a forward-looking player in the industry. As the building materials industry continues to evolve, JRG Laminates is well-positioned to capitalize on emerging opportunities.

Its focus on innovation, sustainability, operational efficiency, and customer-centricity will play a key role in shaping future growth and strengthening its position as a leader in the PVC panels segment.

Established Year: 2021

Locations: Panchkula (headquarters), Sangrur (state-of-the-art  manufacturing facility), and Ludhiana (factory outlet)  Portfolio: Ceilings, 2 Groove Panels, UV Marble Sheets, PVC  Ceiling Panels, PVC Wall Panelling, Fluted Panels, Charcoal  Louvers, Sapphire, Digital Marble Sheets, WPC Louvers, HD  Sheets, Texture Paints, Construction Adhesives, Aluminium  Accessories