Homestolife: Redefining Comfort, Quality and Growth in Indian Furniture

Fostering Optimal Design & Durability

Homestolife is recognized for sofas and recliners, backed by 49 years of manufacturing expertise. The brand has evolved with changing trends, ensuring designs match global requirements. Modern customers expect features like massagers, ventilation and wine coolers, making sofas the centerpiece of the home.

The organization delivers world-class manufac­turing, top-notch designs, and products built to last. A 10-year warranty on frames reinforces durability. “We craft sofas that adapt to your space, ensuring a perfect fit without compromise”, says Varun Kant, Country Head, Homestolife. Adding to this, the orga­nization embeds sustainability at every stage of op­ erations.

Wood and leather are responsibly sourced from certified vendors, with compliance to stringent EU, UK and US standards. The company also uses fabric made from recycled PET bottles, with 37 bot­tles creating material for one seat.

Unlike low-cost sofas that last only 2–3 years, Homestolife products are designed for longevity. The company also optimizes space efficiency by pack­ing up to 105 seats in a single container, reducing transportation-related carbon footprint. This approach ensures durability, recycling and efficient logistics.

A Comprehensive Franchise Training

Homestolife provides franchise partners with complete tools, training and resourc­es for success. For newcomers outside the furniture indus­try, the company offers turnkey store setup sup­port, from location selec­tion and layout design to launch planning.

Also to note, comprehensive training is provided for sales staff, managers and partners on product knowledge, sales skills and customer service. Centralized marketing support covers digital campaigns and launch promo­tions, while partners handle only local awareness. A dedicated software integrates billing, inventory and supply chain for smooth operations.

Franchisees also receive one-on-one mentorship, including performance reviews and guidance on staffing decisions. For existing furni­ture retailers, the brand helps them upgrade from mass to premium segments by creating a pre­mium in-store atmosphere. And with over 300 new designs launched glob­ally every year and Indian market selec­tions refreshed every six months, stores re­main updated and ap­pealing. This holistic system ensures both new entrants and ex­perienced retailers can thrive.

Facilitating Seamless Operations

The brand follows a partner-first approach, ensuring franchise partners’ problems are addressed as customer problems. The team supports from the start by checking store locations, analyzing nearby performance and guiding on layouts as per brand and market needs. Furthermore, staff receive robust training to maintain consistent customer experience across all stores.

Partners are relieved from heavy inventory costs since the company stocks back up products, requiring only display inventory at stores. A toll-free service center handles customer complaints centrally, reducing store-level issues. This comprehensive support ensures smooth operations, partner success and high customer satisfaction.

The Path Ahead

Homestolife envisions “a sofa for every home” and aims to expand into the top 50 Indian cities by 2027, covering metros as well as tier-II and tier-III markets. Beyond sofas, it plans to introduce new product categories such as dining, storage and tables, while embedding smart features and sustainability across its portfolio.

Technology will drive growth, with AI-powered bots to monitor sales performance and customer-facing chatbots for seamless support. Varun concludes by stating “For Homestolife, franchising is more than expansion, it is about building trusted partnerships, aligning ambitions and delivering quality, comfort and design to every household”.