Eleenova: The New Flame in India's Home Appliances Market

Another challenging part is giving a very convincing reason for the dealer to keep it and, of course, ensure that the dealer can sell your product to the customer”, explained Dinesh Garg, Founder, Eleenova.

Having a complete range of appliances with gas stoves, induction cooktops, mixer grinders, rice cookers, electric kettles, sandwich makers, and full range of cookware, the company has made a name for itself in the current market. Pressure cookers will be the next category to come out.

“I have understood where the gaps and weaknesses are in the products which are being offered by the brands in the market. I have studied most of the top brands in the market, and I'm trying to do something better for the customer, which is in terms of optimizing the prices while keeping the quality intact”, stated Dinesh.

Understanding the Market & Its Trends

A lot of changes are happening in the cookware business. As the cost of living is going up, people are looking for energy-efficient and smart products, and with AI coming in, people are using products that are AI-enabled and IOT operated. For home appliances, not much of the internet is usable, but energy efficiency is very much in demand. Induction cooktops, gas stoves, and cookers are energy efficient and aid in quality cooking assurance. Healthy alternatives like cast iron cookware and tri-ply cookware has brought in a significant change in the cookware scenario. These two subcategories are said to be the driving force of business. The market is always open to innovations as people love to use new products.

“With my experience, I have selected the factories that are suppliers and vendors to me. We have given them a complete protocol and process control with defined quality parameters. We have inspections at the time of manufacturing and receiving at the warehouse. The three-layer inspection ensures that no defective products go to the market”, stated Dinesh.

The buyers have to be very careful while acquiring their products, especially when they opt for a new brand by looking at the features, its build, and finish, by providing the customers with good values and warranties that match of big brands in the market.

“Cookware and gas stoves are two leading categories, followed by others. We have designed the cookware that lasts longer than the best product on the market. We know in depth the product and its competition, and I have designed my product to perform much better than the market by giving it a reasonable price. Once a customer tries it, they are impressed with the product, and therefore we have repeat purchases. Thanks to Google and Instagram, it helps me stay relevant with the new trends in the market”, explained Dinesh.

The Future Roadmap

Eleenova has had fantastic response over the past eight months for almost all its appliances. The organization plans to extend its market to all the other southern states, which include Tamil Nadu, Kerala, Andhra Pradesh and Telangana, followed by national and international levels. Driven hard by values, the organization believes the heart of India remains unchanged, rooted in family values, intricate relationships, and deep respect for tradition and community. With a mission to uphold these cherished values, Eleenova strives to deliver cutting-edge products and services to customers.