Entrepreneur Rupika Harshwardhan Launches Pantai Pura

What began as a personal search for meaning has evolved into something extraordinary. Rupika Harshwardhan P, the visionary behind JODOH, today announces the complete transformation of her brand into Pantai Pura, a luxury lifestyle brand that's turning the concept of "home" on its head.

"The rebrand from JODOH  to Pantai Pura wasn't just a business decision, it was a spiritual awakening," reveals Harshwardhan, whose journey led her to South East Asia’s remote artisan villages. "I discovered that in a world obsessed with fast everything, we've forgotten what it means to truly live well." 

The Sacred Beach Philosophy

Pantai Pura, meaning "Sacred Beach" in Bahasa, emerged from Rupika's realization that modern homes had lost their soul. "I spent months with traditional craftspeople, watching them pour their hearts into every piece," she recalls. "I realized we weren't just selling furniture at JODOH, we were missing the deeper story of what makes a house feel like home."

This epiphany sparked the complete transformation from JODOH to Pantai Pura, a brand built on the radical belief that "every piece loves you back." It's a philosophy that's already resonating with discerning customers seeking more than just beautiful objects, they want pieces with purpose.

Also Read: 10 Best Traditional Home Decors across Indian States

Introducing the Living Art Collection

The rebrand unveils an exquisite furniture collection that embodies Pantai Pura's commitment to handcrafted luxury. Each piece represents hundreds of hours of traditional Indonesian craftsmanship, transformed into contemporary treasures that bring tropical serenity indoors.

"We're not creating furniture, we're creating heirlooms," explains Harshwardhan. "Each piece is designed to become more beautiful with time, carrying the energy of both its maker and its owner."

From JODOH to Paradise: A Brand Reborn

The transformation from JODOH represents more than a name change, it's a complete reimagining of what luxury living can be. "JODOH served its purpose, but Pantai Pura is our true calling," Rupika reflects. "We're inviting people to join a movement where handcrafted traditions meet modern sensibilities."

Central to this rebrand is the belief in "Living Well" every day. Pantai Pura celebrates the beauty of handcrafted traditions while designing for comfort, luxury, and timeless style. "We honor the artisans who pour their heart into every piece," notes Harshwardhan. "We choose sustainability, for a better home and world."

Also Read: Sustainable Transformations in Home's Furniture Design

The Mindful Living Revolution

As conscious consumers increasingly seek authentic experiences, the timing of JODOH's evolution to Pantai Pura couldn't be more perfect. The brand promotes six core values: sustainable luxury, handcrafted quality, timelessness, minimalism, versatility, and durability.

"We celebrate the joy of mindful living, creating spaces that nurture the soul," explains Harshwardhan. This approach encourages customers to embrace intentional living, choosing pieces that bring both beauty and meaning to their daily lives.

Where Tradition Meets Tomorrow

Each Pantai Pura piece undergoes a meticulous handcrafting process using sustainably sourced rattan and traditional techniques passed down through generations. The brand's commitment to eco-friendly practices and materials ensures that luxury doesn't come at the earth's expense.

"We believe in the power of handcrafted items that tell a story," says Harshwardhan. "In transforming JODOH to Pantai Pura, we're not just changing our name,we're changing how people think about the objects they choose to live with."

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A New Chapter Begins

The rebrand from JODOH to Pantai Pura marks the beginning of an exciting new era focused on building deeper connections between people, artisans, and the natural world. "This is Pantai Pura," declares Harshwardhan. "We invite you to join us in creating a world where every piece loves you back."

Pantai Pura's furniture collection represents the brand's dedication to creating pieces that transcend trends and seasons, objects that become part of a family's story, improving with age and use.