ellementry unveils Forever Blooms A Kitchenware & Serveware Collection That Blossoms All Year Long

There’s a kind of beauty that doesn’t fade. A quiet charm that lingers beyond seasons, moments, and moods. This timeless spirit comes to life in Forever Blooms, the latest handcrafted collection by ellementry - a design-led Indian home and gifting brand known for blending aesthetics with everyday utility.

Inspired by the resilient Sadabahar flower, also known as the Madagascar Periwinkle, Forever Blooms is a poetic ode to nature’s enduring grace. A flower that thrives through all seasons, the Sadabahar becomes a metaphor for things that last: warmth, beauty, and togetherness. With this muse in mind, ellementry has crafted a delicate yet durable range of kitchenware and serveware pieces that transform the everyday into something quietly meaningful.

Each piece in the Forever Blooms collection is hand-painted by ellementry’s artisans in soft hues of sky-touched blue. The strokes are gentle, almost like a breeze on a spring morning, capturing the lightness and joy of blooms in full grace. From bowl sets and platters to storage jars, cloches, and cutlery holders, the pieces are crafted from lightweight mango wood and finished with food-safe enamel, making them as functional as they are beautiful.

“This collection isn’t just about serveware. It’s about a feeling of preserving the small, beautiful rituals that make up a life. Whether it’s your morning tea or a festive gathering, Forever Blooms is meant to bring a quiet joy to your table, every single day," says Ayush Baid, Founder of ellementry.

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Beyond their visual elegance, these pieces are rooted in deep craftsmanship and storytelling. Much like the Sadabahar, which has long been appreciated in India not just for its beauty but also for its healing qualities, Forever Blooms goes beyond form; it carries meaning. It reflects ellementry’s core philosophy: that everyday living deserves to be thoughtful, soulful, and artfully designed.

Founded in 2018, ellementry is the retail expression of Dileep Industries, with over three decades of expertise in handcrafted exports to global brands.

Today, it stands at the intersection of Indian heritage and modern sensibility, with offerings that span over 2,500 SKUs across kitchenware, tableware, furniture, lighting, and more. At its heart, ellementry celebrates simple luxury and handmade imperfection, each piece crafted by over 3,000 artisans across India.

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Forever Blooms is now available across ellementry’s 16 brand stores, online at www.ellementry.com, and through leading marketplaces like Amazon, Tata Cliq, Nykaa, and Pepperfry.

Because when it comes to beautiful living, some blooms are forever.