Rajparis Rebrands with Shruti Haasan, Launches Blue Jewel

With a refreshed brand identity, Rajparis is setting its sights on becoming a Rs. 500 crore revenue company by 2030, backed by strategic expansion, design-led innovation, and deeper customer engagement.

Founded in 1980 by visionary engineers R. Satchidanandam (IIT-M) and R. Jeyakumar (CEG Guindy), Rajparis has delivered over 111 projects across Chennai, earning the trust of thousands of families through quality and care. At the heart of its transformation lies a powerful legacy — the name Rajparis itself is a heartfelt tribute to the founders’ parents, symbolizing the values of love, trust, and family.

Key Highlights

• Rajparis aims for Rs. 500 crore revenue by 2030 with new brand direction.
• Launches Blue Jewel, boutique luxury homes on ECR with triple waterfront views.
• Expanding into Tier-II Tamil Nadu markets like Kancheepuram and Madurai.

These values continue to define the brand, with every home built as if it were for their own loved ones. The founders of Rajparis - R. Satchidanandam, Chairman and R. Jeyakumar, Managing Director said, “This name is our story - it carries our parents’ blessings and our promise to treat every customer like our own family. Every project we create is guided by the values we grew up with - trust, respect, and care that comes from the heart.”

Rajparis is also expanding through Anandam, its allied venture, which has consolidated over 1 million sq. ft. of land across Chennai to develop lifestyle-driven residential and mixed-use communities. Plans are underway to expand into high-growth markets in Kancheepuram and Madurai, extending Rajparis’ footprint across Tamil Nadu.

Anchoring this new phase is Blue Jewel, a boutique luxury development of just 55 3BHK residences (2,200 sq. ft. each) in Muthukadu, ECR, offering panoramic views of the Bay of Bengal, Muthukadu Lake, and Buckingham Canal.

Sharing the future plans, Rajkumar Satchidanandam , Director of Rajparis said, “Our new identity, our association with Shruti Haasan, and the launch of Blue Jewel mark a defining moment for Rajparis. With Blue Jewel, we are setting new benchmarks in boutique luxury projects while remaining deeply rooted in the values that have guided us for 45 years. As we look to the future, we are committed to carrying forward our legacy through innovation and technology-driven excellence.”

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Joining the rebrand is Shruti Haasan, acclaimed actor and artist, who now serves as the face of Rajparis — bringing elegance, authenticity, and a modern lifestyle ethos to the brand.

Commenting on her collaboration, Actor Shruti Haasan added, “I’m delighted to associate with Rajparis, a brand that stands for trust and timeless value. Their passion for crafting exceptional homes deeply resonates with my belief in thoughtful design and meaningful experiences.”