Lohono Stays Launches Luma Villas in Goa

Lohono Stays by Isprava Group unveiled Lohono Luma, a new luxury villas category targeting the emerging accessible luxury market. The introduction represents the next phase of growth for Lohono into a more affordable segment of high-end travel experiences, without sacrificing its signature design, service, or sense of community.

The initial Lohono Luma villas are now available in Moira, a picturesque North Goan village that is famous for its Portuguese touches and views of the state's most beautiful beaches, cafes, and bazaars. Each villa features a private pool and shared facilities like a pickleball court, coffee station, kids' play area, garden, fitness center, and office pods, perfect for anything from family vacations and parties to corporate offsites and staycations. 

Key highlights:

• Lohono launches 'Luma' villas in Goa, targeting accessible luxury
• Each villa features a private pool and curated shared amenities
• Designed for new-gen travellers seeking quality and affordability

“Luma is our way of extending the Lohono experience to a larger audience. People want more from their vacations- more space, more character, more thoughtful design. Luma is for those who want to elevate their holiday experience without going overboard on budget.” said Dhimaan Shah, Executive Director & Co-CEO, Isprava Group

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Seconding the thought, Nibhrant Shah, Managing Director & Co-CEO, further added, "Millennials and Gen Zs are redefining luxury. With increasing buying power, they're looking for quality experiences. Luma is designed for this new-gen traveller who demands luxury that's aspirational yet accessible."

Luma is being positioned as an entry-level gateway to the Lohono lifestyle — a more immersive hospitality and design-inspired comfort for the masses.