Chandak Vansham Showcases Bold Luxury in Orange Theme

Chandak Group, a prominent real estate developer based in Mumbai, has successfully executed an innovative and vibrant ‘Orange’ campaign for its new luxury project in Vile Parle (W), Chandak Vansham. Beyond showcasing homes, the campaign captures the essence of a luxurious lifestyle, timeless legacy and grandeur.

With a 360° approach that blends compelling storytelling, creative executions, innovations across various OOH sites in the city, and immersive experiences, the campaign is crafted to deeply engage discerning homebuyers. Elevating its grandeur, the model walkthrough featured the voice of a celebrity artist - enhancing its impact while keeping the focus on the project.

At the centre of the campaign is the signature hue Orange, which serves as a unifying visual motif across all touch points. Be it brochures, site branding, high-quality renderings, CGI visuals, or immersive experiences, Orange creates a distinct and memorable identity for Chandak Vansham. The offline activation, the ‘Orange Parade’, staged on a bustling Vile Parle street, captivated audiences with its interactive and attention-grabbing presentation, leaving a lasting impression of a project where generations come together, and the legacy of living glows forever.

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One of the largest developments in the area, Chandak Vansham is spread across approximately 3.4 Acres and offers spacious 3, 4 BHK and Jodi residences with lavish balconies and expansive layouts that maximize light, space, and comfort. Adding further allure, the project offers about 1.2 Acres of landscaped gardens and thoughtfully curated amenities such as guest rooms, a business centre, private dining spaces, a swing court, an open gym, and multiple recreational zones that cater to every member of the family, as well as guests and friends.

Blending modern elegance with a warm sense of community, Chandak Vansham creates a serene gated enclave amidst Mumbai’s vibrant western suburbs. Residents enjoy green spaces, ample parking and seamless access to top schools, workplaces, and lifestyle hubs, while the nearby revered Jain temple adds a touch of tranquil spirituality.

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Through this bold, visually striking campaign and unmatched lifestyle offerings, Chandak Vansham is not just introducing homes; it is unveiling an experience where prestige, exclusivity, and connectivity converge. With every orange-hued visual and immersive interaction, the project sets a new benchmark for luxury living in Vile Parle (W), Mumbai.

The campaign’s success reflects the seamless collaboration between Chandak Group and its creative partners—Karigari Design Inc, Mo Mantra Creative & Digital, Media Buying house - who together set a new benchmark for luxury real estate marketing in Mumbai.