Olive Hospitality Crosses 100 Hotels in India

Olive Hospitality, the hospitality arm of Embassy Group, has crossed the 100-hotel mark across India, marking a major milestone in its rapid expansion and strengthening its position as one of the country’s fastest-scaling asset-light hospitality operators.

Alongside this achievement, the company has formally rebranded from Olive by Embassy to Olive Hospitality, reflecting its transition from a single-brand operator to a multi-brand hospitality platform.

Founded to institutionalise India’s highly fragmented accommodation market, Olive’s growth has been shaped by evolving travel patterns and changing guest expectations.

Key Highlights

• Olive Hospitality crosses 100 hotels across India
• 4,472 keys signed across 20 cities in 10 states
• Rebrands to multi-brand, asset-light hospitality platform

The company focuses on delivering consistency, intuitive design, seamless technology, and value across business, leisure, pilgrimage, and extended-stay segments.

Its differentiated brand architecture includes Olive Hotel for contemporary business and leisure stays, Spark by Hilton as a premium economy offering in partnership with Hilton, and Open Hotels positioned as flexible, value-led accommodations across metro and emerging markets.

During the Covid-19 pandemic, Olive strengthened its asset-light model, accelerated digital adoption, and streamlined operations, shaping its “high-tech, high-touch” philosophy that blends centralised revenue management and digital systems with local operational agility.

Currently, Olive Hospitality has 4,472 keys signed across 20 cities in 10 states, with 2,178 keys operational. Its footprint spans Karnataka, Goa, Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu, Gujarat, Uttar Pradesh, Rajasthan, and Himachal Pradesh.

Commenting on the milestone, Kahraman Yigit, Co-founder and CEO, Olive Hospitality, said, “Reaching 100 hotels is a strong validation of our belief that hospitality in India must be both institutional and intuitive. As Olive Hospitality, we are building an integrated ecosystem that combines multiple brands, shared capabilities, and deep traveller insight. This foundation allows us to scale with discipline while remaining agile across markets and formats.”

Also Read: Olive by Embassy Enters Pune with Two New Hotels

The rebranding signals a broader structural shift toward an integrated ecosystem unifying operations, procurement, design, technology, and revenue management under a scalable framework.