ITC Hotels Reaches 50 Welcomhotel Signings With 2 New Properties

ITC Hotels Limited (ITCHL) has reached a significant milestone with the 50th signing of its Welcomhotel brand in India, further strengthening its presence in the country’s growing hospitality sector.

The latest additions include new hotel projects in Shirdi and Bhubaneshwar, developed in partnership with Sandy Resort Private Limited.

Under this agreement, ITCHL will operate a 73-room hotel in Shirdi and an 84-room property in Bhubaneshwar, both under the Welcomhotel brand. With these additions, the brand portfolio now comprises 51 hotels with over 5,500 keys, including 30 operational properties and 21 in the pipeline.

Key Highlights

• ITC Hotels achieves milestone 50th Welcomhotel signing in India
• New hotels announced in Shirdi and Bhubaneshwar with over 150 rooms combined
• Brand expands to 51 hotels with 5,500+ keys across operational and pipeline projects

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The Welcomhotel brand continues to grow across key religious, leisure, and emerging destinations. In the past 12 months alone, ITCHL has signed properties across 16 locations, including Ayodhya, Sarnath, and Vrindavan (Uttar Pradesh); Bodh Gaya (Bihar); Jaipur and Salasar (Rajasthan); Karai and Rajkot (Gujarat); Mysuru (Karnataka); Nellore (Andhra Pradesh); Panjagutta and Shankarpally (Telangana); Dehradun (Uttarakhand); Shirdi (Maharashtra); Mohali (Punjab); and Bhubaneshwar (Odisha).

Additionally, upcoming openings under the brand include Gangtok (Sikkim) and Bhopal and Gwalior (Madhya Pradesh), indicating a diversified geographic strategy. This expansion highlights ITCHL’s focus on tapping into high-growth markets such as religious tourism hubs and tier-2 and tier-3 cities.

The company’s strategy aligns with rising demand for branded hospitality across India, driven by improved connectivity, increasing domestic travel, and evolving consumer preferences.

Speaking on the 50th hotel milestone for Welcomhotel brand, Anil Chadha – Managing Director, ITC Hotels Limited, said, “This is indeed a special moment for us. Welcomhotel by ITC Hotels has seen an impressive growth trajectory, expanding steadily in both business and leisure markets at different locations across hills, plains and the sea. We endeavour to continue this journey at Shirdi & Bhubaneshwar, delivering on the brand’s promise of offering immersive and enriching guest experiences.”

Speaking on the occasion of the two new agreement signings, Sanjeev Kumar Patra, Managing Director, Sandy Resorts Private Limited said “We are delighted to enter into the management agreements for our two hotels with ITC Hotels Limited. As a second-generation hotelier, both the Shirdi and Bhubaneshwar hotels are very special to our family and it will be our privilege to soon open the Welcomhotel by ITC Hotels in Shirdi. I thank the ITC Hotels team for their shared vision, and we remain equally committed to reposition and open our Bhubaneshwar property.”

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By expanding the Welcomhotel portfolio, ITCHL is positioning itself to capture a larger share of India’s rapidly growing hospitality market while strengthening its presence across culturally significant and commercially emerging destinations.