| | SEPTEMBER 20258The word `Brand' has a magnetic power towards many of us. There would be a long list of branded clothes and accessories that we are eager to purchase at least once in our lifetime. This mindset for choosing branded items is extended even when it comes to the purchase of homes in India.In the present era, brand is more related to reputation, image, and standard. If one residence does not match this brand image, then such residences will remain unchosen among the other excellent branded residences. In recent years, there has been a rise in the purchase of branded residences in India. According to Knight Frank's Wealth Report 2024, India has seen a total record of 5 percent of Asia's branded residences supply. This market trend of purchasing luxury branded homes in India is majorly driven by the affluent buyers and NRIs, highlighting that such investments are to secure lifestyle investments.The demand for branded luxury homes is not a passing trend- it is the future of ultra-premium real estate, - Rajat Khandelwal, Group CEO of Tribeca DevelopersWhy purchase a Branded Residence?The surge in the rate of purchase of branded residency is not limited to India. There has been crucial growth in the number of branded residential projects being constructed globally. In the year 2002, these residences were counted to be 60. But in the year 2023, the number has increased to 690, indicating the rising demand for the branded residences globally.Advantages of purchasing such a residence-· Branded residence helps you in commanding a higher value of 25 to 30 percent premium pricing power when compared to non-branded luxury apartments.· These branded residences are usually built within huge real estate builders and hotel chains. This provides you with a high standard of 24/7 security and property management services.· These properties can also pull a stronger rental yield for you, especially when it comes to NRI-focused markets like Mumbai, Gurugram, and Goa.Branded residences are no longer just luxury homes; they are curated, hospitality-led destinations that combine five-star services with the intimacy of private ownership. This shift is a fundamental redefinition of value in real estate. Sam Chopra, President & Country Head of eXp Realty India.There are never-ending branded residences in India. Here are the top branded residences in IndiaFour Seasons Private Residences, Mumbai One of the well-known residences among the best branded residences in Mumbai and Bengaluru is situated in Worli. These branded residences by Four Seasons in India have elevated the luxury living in India by offering luxury stays on each floor with established security and maintenance services. Being situated in a less dense area, this residence offers a panoramic cityscape view for its homeowners.By Team Homes IndiaTop 5 Branded Residences in India
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