| | AUGUST 20259CHRONICLESHOMESCHRONICLESHOMESSchrager and his business partner Steve Rubell first used the term `boutique' with hotel. They compared the high rise hotels with departmental stores while their Morgans Hotel in New York was very creative and innovative at the same time it offered all the comforts with luxury touch. After this success, the luxury Hoteliers started introducing some luxury brands in their hotels to use the expertise of those brands in profit making. Collaboration of luxury brands with luxury hotel chain gave both the businesses a little bump which brought them lucrative profit.Why the Boutique Hotels are so special?Boutique hotels are one-of-a kind in the hotel industry with its various distinctive features such as-· Mainly boutique hotels are small with 10-100 rooms for accommodation.· It is basically theme based using top luxurious brands around the world.· The structure of boutique hotels is also unique as they are exclusively designed by expert architects with lavish interior designing.· They offer all the urban comforts and pleasures wrapping in the sweet essence of green environment.· They offer top-notch amenities like Smart TV, AC, private fridge, hair dryer and electric kettle with tea & coffee kit.· The services are customer centric, like they can serve you exactly just the way you want, their offerings are not like the other hotels where you have to choose from their list of services. They always offer complimentary breakfast with room booking.· Such hotels are often pet-friendly having separate gardens for them to have a walk with dispensary for pets.· Each room has their own debonair style of art and interior designs, starting from the orientation of the furniture, position of the balcony, bathroom all are unique.· Boutique hotels provide primary health care facilities.
< Page 8 | Page 10 >