| | FEBRUARY, 202619live demonstrations of its products, and knowledge training in various regions. The company invests in education instead of short-term selling, which makes applicators confident and competent enough to carry out quality installations. This strategy has been effective in the establishment of long-term trust and recurrent interaction in the value chain. The offering is further enhanced by technology-enabled services. Gresbond has launched the first AI-controlled WhatsApp chatbot in the tile adhesive industry that will allow customers to access product information, selection tips, and application support immediately. This makes sure that customers, dealers, and applicators can have dependable support anywhere and anytime, enhancing decision-making and in-field performance. Technology is also being applied behind the scenes to demand
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