As NCR strengthens its real estate market, Noida and Greater Noida’s rise shakes up its narrative. Going beyond mere peripheral extensions of Delhi and Gurugram, these twin cities are pacing the urban growth corridors and investment momentum.
By the first quarter of 2025, prices in Greater Noida doubled from Rs. 3,340 per square foot in early 2020 to Rs. 6,600 per square foot, a 98 percent increase, according to Anarock. While Noida saw a 92 percent increase in search volume over the previous year. When combined, they made up 28 percent of the new housing supply in the NCR in 2024, and the high demand was reflected in the 72 percent decrease in unsold inventory.
The top cities' average residential prices increased 11 percent year over year to support this growth, with the NCR seeing the largest increase at 27 percent.
In Noida and Greater Noida, the development of infrastructure is driving the real estate industry. By improving connectivity, the Yamuna Expressway and Noida, Greater Noida Expressways have eased accessibility across NCR. Likewise, the construction of the Noida International Airport has ignited the region's real estate boom. Add to this the ripple effects of metro expansions, a booming data center ecosystem, and the ambitious Film City project; they are progress in motion.
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Sahil Agrawal, CEO, Nimbus Group, says, "Noida and Greater Noida have come a long way from being considered ‘affordable alternatives’ to becoming the nucleus of NCR’s real estate boom. The cities feature a well-earned evolution driven by planning, infrastructure, and buyer trust. Notably in the sectors along the Yamuna Expressway, the momentum is undeniable. With projects like Noida International Airport and industrial clusters taking shape, these sectors are turning into present-day hotspots. The traction from both end-users and investors has been phenomenal, continuously reshaping NCR’s real estate geography. Our focus has been on actively developing residential and commercial projects across these high-growth corridors, ensuring our offerings align with the evolving aspirations of the modern buyer."
Amit Modi, Director, County Group, says, “We see Noida and Greater Noida emerging as a haven for uber-luxury real estate in the NCR region. The rise in property values and premium housing demand here reflects a market that's backed by world-class infrastructure and a growing presence of NRIs and HNIs. These global buyers are drawn to these cities for their connectivity, livability, and evolving ecosystem. Besides, developments like the Noida International Airport are aligning the city perfectly with India's rise as the world’s fourth-largest economy. Hence, we believe that the city will become the epicenter of next-gen luxury.”
Additionally, there has been a noticeable change in the viewpoints of buyers in Noida and Greater Noida. The region scores highly because modern homebuyers place a higher value on long-term value, transparency, and future-ready living than they do on postcode prestige or legacy brand names. As a result, developers have responded with more aspirational, sustainable, and smarter projects.
Sanjay Sharma, Director, SKA Group, says, “The NCR real estate landscape has evolved beyond cyclical hype, and is now being shaped by solid fundamentals, sustained infrastructure investment, and deepening investor conviction. Noida–Greater Noida, once seen as peripheral, is now defining the region’s growth narrative. The upcoming Airport is steering the region’s growth narrative. Add to that transformative projects like the DMIC, SEZ corridors, and new metro lines, and we’re looking at a market that's rapidly scaling up both in value and liveability. Thus, a 98 percent price surge in Greater Noida over five years isn’t a blip; it’s a clear sign of where the future is headed.”
Vishal Sabharwal, Head Sales, Orris Group says, “In Noida-Greater Noida, key corridors like the Yamuna Expressway have transitioned from a distant promise to a definitive destination. With marquee developments like the upcoming Noida International Airport and Film City, this corridor now boasts great investment potential. The region is no longer viewed through the lens of speculation, but as a high-growth, high-aspiration zone. Thus, a home with this address is symbolic of being ahead of the curve, where appreciation meets ambition in real time.”
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Thus, in every metric that matters, price appreciation, supply absorption, infrastructure, or buyer confidence, Noida and Greater Noida have not just caught up with the traditional hubs of Delhi and Gurugram, they’ve begun to outpace them. Backed by visionary infrastructure, an evolving ecosystem, and a clear shift in consumer preferences, Noida-Greater Noida are becoming the new heart of India’s urban ambition.
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