Top 5 Branded Residences in India

The word ‘Brand’ has a magnetic power towards many of us. There would be a long list of branded clothes and accessories that we are eager to purchase at least once in our lifetime. This mindset for choosing branded items is extended even when it comes to the purchase of homes in India.

In the present era, brand is more related to reputation, image, and standard. If one residence does not match this brand image, then such residences will remain unchosen among the other excellent branded residences. In recent years, there has been a rise in the purchase of branded residences in India. 

According to Knight Frank’s Wealth Report 2024, India has seen a total record of 5 percent of Asia’s branded residences supply. This market trend of purchasing luxury branded homes in India is majorly driven by the affluent buyers and NRIs, highlighting that such investments are to secure lifestyle investments.

The demand for branded luxury homes is not a passing trend- it is the future of ultra-premium real estate, - Rajat Khandelwal, Group CEO of Tribeca Developers

Also Read: The Rise of Commercial Real Estate in New Gurgaon: A Game Changer for Investors  

Why purchase a Branded Residence?

The surge in the rate of purchase of branded residency is not limited to India. There has been crucial growth in the number of branded residential projects being constructed globally. In the year 2002, these residences were counted to be 60. But in the year 2023, the number has increased to 690, indicating the rising demand for the branded residences globally.

Advantages of purchasing such a residence-

• Branded residence helps you in commanding a higher value of 25 to 30 percent premium pricing power when compared to non-branded luxury apartments.
• These branded residences are usually built within huge real estate builders and hotel chains. This provides you with a high standard of 24/7 security and property management services.
• These properties can also pull a stronger rental yield for you, especially when it comes to NRI-focused markets like Mumbai, Gurugram, and Goa.

Branded residences are no longer just luxury homes; they are curated, hospitality-led destinations that combine five-star services with the intimacy of private ownership. This shift is a fundamental redefinition of value in real estate. Sam Chopra, President & Country Head of eXp Realty India.

Also Read: Top 10 Indian Real Estate Leaders Redefining Affordable Housing 

There are never-ending branded residences in India. Here are the top branded residences in India

Four Seasons Private Residences, Mumbai 

One of the well-known residences among the best branded residences in Mumbai and Bengaluru is situated in Worli. These branded residences by Four Seasons in India have elevated the luxury living in India by offering luxury stays on each floor with established security and maintenance services. Being situated in a less dense area, this residence offers a panoramic cityscape view for its homeowners.

The rates of these residences vary from the composition of the rooms. Here is the pricing of the residence-

Also Read: Four Seasons Unveils Luxury Residences in Mumbai 

Trump Towers in Pune and Delhi NCR 

The branded residence list in India is incomplete without the inclusion of the Trump towers in Pune and Delhi NCR. These towers offer a panoramic view of the city with their floor-to-ceiling glass facade adorned with private elevators and exclusive clubs. According to a report made by CBRE India, 45 percent of Trump Towers purchases are made by NRIs, making it one of the preferred lifestyle investments in India.

Here is the price chart of the Trump towers in Pune-

Here is the price chart for Trump Towers in Delhi NCR-

Also Read: Gurugram's SPR Emerges as a Luxury Real Estate Hotspot 

Lodha Altamount in Mumbai

Lodha Altamount residency in Mumbai is certainly one of the well-known branded residential projects in India. Situated on Altamount Road of Mumbai, this residential project has been built to touch the sky, while offering endless quality services to its residents. The panoramic view of the city, combined with the Arabian Sea, showcases nature's wonders. Many of the Indian elite homebuyers opt for this residency as it offers tailored global residencies according to the Indian culture.

The pricing list of the Lodha Altamount Mumbai-

Also Read: Lodha Plans NCR Entry, Eyes 2x Market Share by 2030 

The Leela Sky Villas, New Delhi 

This particular tower holds the tag of being the tallest residential tower in India. The Leela Sky Villas is one of the major branded residences in India hotel chain collaboration, as it is managed by the Leela Hotels. This particular villa will serve you with a 5-star dining experience with butler service, gourmet dining, and wellness centers. PropEquity data has revealed that this project has witnessed an appreciation rate of 18 percent since its launch period, highlighting the strong interest in the project.

The cost of Leela Sky Villas in New Delhi-

Also Read: The Leela Gurugram Unveils Courtyard Garden - A Serene Open-Air Cafe & Lounge 

DLF The Camellias, Gurgaon 

DLF The Camellias has redefined luxury living in India by combining the sophistication and exclusivity of the region. Situated on Golf Road, this residence is surrounded by the exclusive clubhouse and wellness-related amenities. This has become one of the opt-out projects due to its environment being similar to the resort lifestyle.

Pricing of the DLF the Camellias, Gurgaon is-

This revolution of branded residences in India highlights how luxury real estate has become a global phenomenon. In the coming years, these numbers are expected to increase more. If you are planning to buy a branded residence in India, which will be your option?