Homebuyers Gain Tax Relief, Festive Season 2025 Property Deals

The festive season of 2025 has begun, bringing homebuyers plenty of reasons to celebrate. Driven by attractive tax relief for property buyers, favourable home loan rates, and special festive offers from developers, the real estate market is poised for strong growth.

Property sales during this period have historically seen a notable rise, averaging up to a 30 percent increase in recent years, reflecting heightened buyer interest and confidence in the market.

Experts believe that this period will not only drive sales in the mid and premium housing segments but also reinforce long-term confidence in real estate as a preferred investment avenue.

With attractive schemes, easier financing options, and improved affordability, homebuyers are well-positioned to make informed decisions and take advantage of the festive momentum.

Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said, “This festive season, we are expecting significant growth in housing demand, particularly in the mid and premium segments. Developments such as the RBI’s cumulative rate cut of 100 bps, which is translating into cheaper home loans for buyers, have improved accessibility and boosted buyer confidence. Additionally, the GST reforms in real estate coming into effect from the beginning of Navratri are set to streamline processes and enhance transparency, further strengthening the housing market sentiment. Together, these factors have laid a solid foundation for robust demand and given developers more room to offer attractive discounts and schemes. We anticipate strong sales momentum in the festive quarter as homebuyers look to make the most of these benefits.

Also Read: How to Buy Your First Home in India: A Step-by-Step Guide

This Navratri, Signature Global is making the celebrations truly special with exclusive limited-time offers on select premium projects. Homebuyers can book their dream home by paying just 25 percent as the booking amount, receive a complimentary gold coin, and stand a chance to win a luxury car. With these exciting festive initiatives, Signature Global invites homebuyers to make this Navratri memorable by moving into their dream homes.”

Vikas Bhasin, Managing Director, Saya Group, said, “The festive season is here — and this year it brings real savings for home buyers. The Government has announced a rationalization of GST rates on a range of products, with the new, lower rates taking effect on 22 September, the start of Navratri. This change is expected to improve affordability and reduce the overall cost of many household items that new home buyers purchase.

To make the celebration even brighter, we are offering an exclusive festive incentive at Saya Gold Avenue, Indirapuram. Homebuyers who book one of our limited 3 and 4BHK apartments will receive a Croma Voucher of up to Rs. 5 lakh — a double bonanza to help you move into your dream home with added value.”

Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said, “With the RBI’s policy support resulting in attractive home loan rates and the implementation of GST reforms making homes more accessible, the festive season of 2025 is shaping up to be a defining point for the real estate sector. Traditionally considered auspicious, this period amplifies buyer enthusiasm, and developers are gearing up with launches and offers that match market sentiment.

We foresee strong demand for homes across segments, as buyers increasingly view real estate as a stable, long-term investment that enhances lifestyle while ensuring wealth creation. These developments together are set to accelerate growth and strengthen market confidence.”

Ritesh Mehta, senior director and head (North and West), Residential Services and Developer Initiatives, JLL India says, "As a result, marketing activity has been limited due to a softened launch pace, and there have been few offers in the market apart from the flexible payment plans. As the launches have gone down, current inventory is being absorbed gradually by homebuyers, allowing developers to remain comfortable without rushing festive offers or passing or marketing about passing on GST benefits”.

Also Read: GST Rate Cuts to Boost Real Estate and Housing Demand

Dr Vivek Garg, Founding Director, NVT Quality Lifestyle, and CREDAI Bengaluru’s Governing Board Member says, “For decades, the H-1B programme has been the lifeblood of America’s tech economy and the supply chain for America’s tech workforce. In FY 2024, an estimate 71 per cent of approved petitions were for Indians. This steady flow of young engineers not only fuelled its tech economy but also drove demand for premium housing in US cities. Between 2012 and 2022, San Francisco Bay Area home prices rose more than 110 per cent, significantly higher than the national average”.

Ganesh Devadiga, Principal Partner and Sales Director at Square Yards says, “Each festive season brings renewed momentum to India’s residential real estate market, as homebuyers actively explore properties during this auspicious period”.